Big picture, small details
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Accessibility · Usability · Research · Analysis · AI Prototyping · UI DESIGN · ILLUSTRATION · Accessibility · Usability · Research · Analysis · AI Prototyping · UI DESIGN · ILLUSTRATION ·
Hi, I'm Craig, a British Instructional Designer in central Germany.
I call my approach Boring by Design, the unglamorous work that makes learning stick:
- Working creatively within real constraints
- Observing and testing to validate assumptions
- Networking with teams, stakeholders and management
- Asking if training is really the answer
- Designing backwards from business goals
- Restraint in design and with AI
- Sweating the details until usability and inclusivity are invisible
- Measuring whether anything actually changed
This comes from 20 years across teaching, behaviour change programme coordination and design roles, where creativity and people skills matter as much as process knowledge.
What that looks like in practice:
• needs analysis • blended learning • behaviour change frameworks • scenario-based eLearning • WCAG 2.1 accessibility • responsible AI-assisted workflows • built in Articulate 360 and/or code
Looking to solve a workplace performance problem? Let's talk.
- Working creatively within real constraints
- Observing and testing to validate assumptions
- Networking with teams, stakeholders and management
- Asking if training is really the answer
- Designing backwards from business goals
- Restraint in design and with AI
- Sweating the details until usability and inclusivity are invisible
- Measuring whether anything actually changed
This comes from 20 years across teaching, behaviour change programme coordination and design roles, where creativity and people skills matter as much as process knowledge.
What that looks like in practice:
• needs analysis • blended learning • behaviour change frameworks • scenario-based eLearning • WCAG 2.1 accessibility • responsible AI-assisted workflows • built in Articulate 360 and/or code
Looking to solve a workplace performance problem? Let's talk.

Let's work together
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Let's work together
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Let's work together
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Let's work together
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Let's work together
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Let's work together
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Let's work together
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Let's work together
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Let's work together
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Let's work together
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Let's work together
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Let's work together
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Let's work together
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Let's work together